About

Founder first.
Advisor always.

M&A advisory built on firsthand experience of building, scaling, and selling technology companies.

IS

Ian Saunders

Managing Director, Target Consultants

I advise European technology founders on exit strategy, valuation, and deal execution. My practice focuses on software and SaaS businesses in the €2M–€50M ARR range.

Before moving into M&A advisory, I built and sold five technology companies — including a digital agency acquired by WPP. That experience shapes everything about how I work with founders today: I understand what it means to have your life's work on the table.

Background

Founder Track Record

5× technology founder with multiple successful exits. Built and scaled companies across digital services, SaaS, and marketing technology — including a sale to WPP.

M&A Advisory

I work on transactions ranging from mid-market SaaS exits to complex cross-border deals across Europe and North America, with deep specialisation in technology and defence & security sectors.

Track Record

Over 500 technology transactions advised globally, with over $2 billion in deal value. Specialising exclusively in technology M&A and defence & security advisory.

Why Founders Work With Me

01
I've been in the founder's chair

Having sold my own companies, I understand the emotional and strategic complexity of an exit in a way that career bankers simply don't.

02
Global buyer access

Through an extensive worldwide network, I connect European founders with strategic and financial buyers across North America, Europe, and the Gulf.

03
Focused on your outcome

I work with a small number of clients at any time. That means genuine attention, honest counsel, and a process designed around your goals — not mine.

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